Originally Posted by Loneranger
Answer to A, yes I think they did expect the ratings to be super low. Did they sit in a board meeting and say we expect to see the lowest numbers ever? No, I don't think that comment was made, but I don't doubt for a second that every executive involved said that things will get worse before they get better. Sure they are probably disappointed in the early ratings, but I don't think anybody is put off or discouraged by them. I think they are looking at the results thus far all as part of a plan. Come talk to me in three years if they are still pulling the same numbers.
They are only 3 races in of about 180 races worth of coverage.
Answer to B, I think the IRL can stay in biz indefinitely regardless of the seasons TV numbers provided the 500, the Brickyard 400, and the Moto GP events are profitable enough to sustain the league. It's like was mentioned in the business journal article you posted. The season is essentially a lost leader to bring customers into the store that is the 500.
Now I have a question for you Frysauce! Question numero uno, why are TV numbers continually used as the pulse to measure the viability of the series? I say "viability" not to be confused with "popularity". Huge difference that I feel many on the boards confuse. Because if TV numbers were the only thing that ever mattered the NHL sure as hell would have died off a long long time ago. I get that TV numbers are a significant factor, I get that its a significant measure of things, but just because ratings are low, or the lowest ever does not mean insolvency. Chriist if that were the case I wouldn't be watching NHL playoffs right now.
Question numero two! I don't know how to say two in spanish. You are continually pessimistic about the Versus deal. What were you expecting to see happen this year as a result of the alliance with Versus?