RIM Blackberry Torch Slider manufacture cost =
$183
Retail Price (MSRP) =
$699.99
"Profit" = $516.99
According to this data, it looks like RIM is "ripping off" people worse than Apple. :D But with that said, I don't buy into the notion of "acceptable" profit levels on nonessential products.
The market determines value/fair price. If a product is (truly) "overpriced", then either it will not sell or it will not sell in sufficient enough numbers to justify its continued production. For years, Microsoft lost money on every Xbox unit that it sold. But I didn't hear any stories about consumers sending Microsoft checks to make up for that deficit. I believe the gaming division, and the associated devices, now make a profit. How much of a profit margin there is, I don't know. But again, especially when discussing nonessential products with an elastic demand, market demand quickly determines whether the product is overpriced or not. At least in the U.S., carriers get the phones at a discount from the MSRP and then sell them at a subsidized price. So if AT&T is selling the iPhone 4 for more than the Blackberry Torch (I don't know if they are or not), then it's because customer demand for the iPhone outstrips that for the Torch... because the data seems to suggest that the iPhone is cheaper to produce and also sells for less (at retail) than the Torch.