Originally Posted by Jag_Warrior
That's a rather broad (I would say, largely inaccurate) generalization in regard to Apple's market success. It over-simplifies and dismisses far too many of the underlying reasons for that success.
But... in the same way that Apple products are "overpriced", so are those from Ferrari, McLaren, etc. Ferrari is an established marque, and so is Apple. In fact, the Apple brand ranked higher than Ferrari in a global brand survey a couple of years ago. Other highly placed brands in the survey were Louis Vuitton, Hermes and Gucci. Ferrari has a rich racing history and Apple has a rich computing history. And like Apple, Ferrari charges a generous premium (around 15%, which is pretty well unheard of in automotive)... and they get it because the demand is there - same with Apple. And let's be honest, though I wouldn't mind having a Ferrari 458, for the $220K they charge, I could buy three nicely optioned Corvette Z06's. And the Ferrari isn't 3x the car that the Corvette is. It isn't 3x as fast (top speed), 3x as quick on a road course, isn't 3x the quality and doesn't stop in 1/3 the distance. Now, I could probably pick up 3x as many siliconed, botoxed, mini-skirted, 20-something mall rats with the Ferrari. But I don't see that as a compelling enough reason to buy into that club. Just like with some Apple products and the Apple logo, with Ferrari you pay a premium for the prancing horse logo. And like Ferrari, Apple products tend to hold their value much better than most competing brands.