Originally Posted by
dodge33cymru
Not criticising the service at all, just the promotion of it. From a marketing perspective, 'launching' something when you make no reference to the product anywhere, don't encourage people to sign up.
Don't get me wrong going, I'm really looking forward to the service and I'll sign up the day before MC, but just feel they've missed a chance to make it a wider success and take advantage of the media platform they gave themselves at the Autosport Show.
If anyone came away from that thinking "oh, I want to know when that goes live" or read about it on a site or magazine the days following and thought "I'll check that out", there was no supporting information or anything allowing them to follow up that interest; they're unlikely to get the same media impact when they say "oh, you can sign up now".
I could be wrong, but it surprises me is all.