Originally Posted by Dylan H
Simple, transactions between pharm companies and the medical establishment need to be audited and offenders prosecuted. Doctors need to be named and shamed and prosecuted where required.
In the UK its always been illegal (and nearly impossible) for pharm companies to pay off individual doctors or hospitals to prescribe their drugs. All they can do is work out a special discount for individual hospital groups on top of what they've worked out with the NHS.
To get around this drug companies used to do what car companies still do with journos, invite top doctors to a launch event somewhere nice, followed by a weekend of golf or sightseeing. The hope was that those doctors would pressurise the hospital into buying that drug, or perhaps choose that drug over a competitor when prescribing. That was made illegal by limiting the amount of money drug companies could spend on events.
That way, drugs are purely prescribed on clinical grounds. Obviously reality is slightly different but cash incentives to prescribe are unheard of.