Its never that easy is it. What if you have to remain on fucitall for the rest of your life? What if there are no competitors or generics? Are you going to remain objective when you're ill, or are you simply going to want to do whatever you think will make you better? My experience suggests the latter.
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Originally Posted by chuck34
Yes, people are rarely educated on drugs and their benefits. However, I believe this would change if the consumer would have a vested interest in their costs increasing. And thus would be more likely (perhaps not much more) to educate themselves.
In theory thats true but in practice people don't make rational decisions when their health is at stake even when knowledgeable. People don't choose a cancer drug using the same thought processes as they do when choosing between a Merc or Beemer. Thats why doctors are advised to see another doctor when they are ill, to retain objectivity that is easily lost when you're ill.
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Originally Posted by chuck34
I would agree with that. How do you go about doing that?
Simple, transactions between pharm companies and the medical establishment need to be audited and offenders prosecuted. Doctors need to be named and shamed and prosecuted where required.
In the UK its always been illegal (and nearly impossible) for pharm companies to pay off individual doctors or hospitals to prescribe their drugs. All they can do is work out a special discount for individual hospital groups on top of what they've worked out with the NHS.
To get around this drug companies used to do what car companies still do with journos, invite top doctors to a launch event somewhere nice, followed by a weekend of golf or sightseeing. The hope was that those doctors would pressurise the hospital into buying that drug, or perhaps choose that drug over a competitor when prescribing. That was made illegal by limiting the amount of money drug companies could spend on events.
That way, drugs are purely prescribed on clinical grounds. Obviously reality is slightly different but cash incentives to prescribe are unheard of.
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Originally Posted by chuck34
That may work in the UK, but I have very little faith in the US government being able to negotiate "good" deals and pass the savings on. Everything our government does is so tied up in red tape and beurocratic BS that I doubt we'd see much savings.