Originally Posted by Chaparral66
Not to speak for Ken, but I don't think he was equating the quality of the on-track product with the TV ratings. He was just talking about the VS deal. One has nothing to do with the other, at least not all the time.
ESPN is the larger network with a wider audience. But if VS is hungry enough, and can focus its marketing efforts to get the word out, maybe it can work. But that is a double barreled challenge. They have to get out the word not only about Indy Cars, but about VS itself.