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"Bernie assured me, and I asked him several times, the deferred coverage will not be highlights, it will be a full race."
Quote:
“Murdoch hasn’t got anything really big to drive their TV audiences and Formula One would be good for that. They have been trying to buy the TV rights from us for a long time, but we won’t because they are not free-to-air television broadcasters. They are a subscription service.
“Very recently they wanted to do something in Germany, in the UK and in Italy, where they are, but we couldn’t do it. Sky is doing an incredible job but if you look at their audience they are nowhere. With these figures it would be almost impossible for teams to find sponsors. That would be suicidal.”