He needs loads more seat time; as the article mentions, he needs to get in a car and test/race, preferably a prototype, but a GT would still be better than no drive.
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Hyundai won't have customer Rally1 cars
https://dirtfish.com/rally/wrc/hyund...-like-m-sport/
Adamo saying "we are behind" again, isn't proof... nobody truly knows, and it's in his interest to make Toyota and M-Sport believe Hyundai are less of a threat. We will only know the truth in the south of France, in January.
Can't argue with the rest of what you've said though. More cost and less cars isn't a recipe for success - unless they're interesting to watch, and give us exciting rallies to follow. Again, we will see in January, but I don't feel so confident about that.
Replacing an already expensive category of cars with an even more expensive one is not a good idea...
...if they are still driving Rally1.