Toyota quits F1 *confirmed*

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Originally Posted by F1boat

Manu money and wonderful Mercedes engine, but no factory team. :)

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Manufacturer money = factory team, no matter the name.
Sauber BMW was a manufacturer team even if they chose to continue to use the Sauber name and kept Sauber on board as a consultant and he still owned 20% of the team.

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Originally Posted by ioan

Manufacturer money = factory team, no matter the name.
Sauber BMW was a manufacturer team even if they chose to continue to use the Sauber name and kept Sauber on board as a consultant and he still owned 20% of the team.

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Well maybe our definition varies. I have nothing against manu money. I dislike the manu corporate approach, which, I believe is a failure. Compare BMW to Williams BMW and you will see the difference.

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Originally Posted by F1boat

Compare BMW to Williams BMW and you will see the difference.

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Yep, BMW beat them every season even the 2009 one.

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Originally Posted by ioan

Yep, BMW beat them every season even the 2009 one.

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BMW never beat Williams BMW ;)

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Originally Posted by Langdale Forest

The only reason Renault would leave is because of the incident in Singapore and if they do leave, they should move to the WRC because there is not enough teams there.

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Sorry but nobody follows the WRC, not really.

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Originally Posted by Lemmy-Boy

Did you forget? The entire world is currently in a recession. The recent withdrawal of Manufacturers is bigger than the shenanigans made by FIA, Mad Max or FOTA.

Formula 1 and EVERY other racing series in the world (NASCAR, WRC, IRL, etc) is going through a downward phase right now. When a global economic crisis hits, manufacturers will reduce or drop their participation in a racing series.

All of the major auto manufacturers in the world have problems right now and they've been losing billions every year. Their number 1 priority is make sure they survive, while continuing to sell automobiles & keeping workers employed. Whether you like it or not, F1 is a tiny piece of their marketing mix and operations. After all, it is just a glitzy sideshow.

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Not all, the world's fourth biggest manufacturer Hyundai/Kia is doing exceptionally well and increasing its market share in virtually all markets. Who could lure them into F1?

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Originally Posted by BDunnell

Nice to see the usual record has remained stuck during your absence.

In fact it is exactly the BTCC I was thinking of, because having 10 manufacturers involved in 1994 might have seemed excellent, but was clearly unsustainable. When some of those manufacturers go without success for any length of time, or if it doesn't suit their marketing strategies, they will pull out. Same in the WRC, same in F1. There is no point their being involved any more. At present, Toyota will clearly not become involved in any branch of motorsport once they leave F1. What would be the point?



If they didn't think there were benefits to be derived from being in F1, they wouldn't be there. I think these things are so nebulous as to be impossible to define, but I'm not a marketing man, nor a corporate strategist. It is my belief that participation in F1 can probably never be truly justified in the sense of a correlation between investment in F1 and cars sold as a result.

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This is what my Marketing dissertation is on this year. In 1960's America it was win on Sunday, sell on Monday.

Is success counted on sales or technological advancement. Maybe the ever more restrictive regulations are preventing the manufacturers developing technology for future road cars.

Do not forget that Toy are in Taxi Cab racing in NA. in a big way.

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Leave the F1 Toyota!