Characters from the past.
One thing often said to be lacking from modern motor racing is the charismatic, extrovert or likeable driver.
Some examples from the 70s:-
Patrick Depailler - a real "boy racer"
Vittorio Brambilla - an enthusiastic, uncomplicated racer
Arturo Merzario - an eccentric figure, with his slim frame and cowboy hat, who sat so low in the car that he could hardly see where he was going.
Clay Regazzoni - the archetypal Grand Prix driver
Who else from the past would fall into this category?