ITV to become ITV... or is that UTV?

ITV1 to become ITV in channel rebrand - Telegraph
The channel's largest on-screen rebrand for more than a decade will drop the '1' from ITV1 and introduce a curvy ITV logo across all its channels that will change colour to suit particular programmes.
ITV's new logo, which is designed to mimic handwriting, will draw out colours from particular programme trails. It could, for example, become become green and purple alongside Dancing on Ice. On I'm a Celebrity, currently featuring Nadine Dorries MP, the logo could be browns and greens to mirror the jungle.
- The Telegraph, 16th Nov 2012

http://i2.cdnds.net/12/46/618x344/it...al151112_1.jpg

OK, so it hasn't happened yet and perhaps it's not quite as daft as when ITV tried to integrate the regions into their idents in the late 80s but this in my opinion looks like Ulster Television has taken over. As far as on screen branding goes, the current set of logos across ITVs 1-4 looks perfectly fine.

As a kid I may have thought that the Yorkshire Television logo was going to fall out of the sky and kill us all, and the Central Television logo which they called the "cake" may as well have been an advert for a football but the new ITV logo doesn't work at all. I wouldn't go quite as far as Twitter when users suggested what they thought it looked like but I still think it looks damn daft.

They've got spend that advertising income on something, and it sure isn't quality programming! ;)

You need to change logos from time to time to keep up to date so complaints about "the old ones were fine" is a bit daft IMO.

What I don't really get is the change from ITV1 to ITV. They've pushed that for a long time now and it's quite familiar, so it's daft to change the actual name.

Quote:

---

Originally Posted by SGWilko

They've got spend that advertising income on something, and it sure isn't quality programming! ;)

---

I was watching Back to the Future 2 on ITV at the weekend and it occured to me just how infrequently I watch this channel.

Polishing a turd leaps to mind.

Besides the occasional bit if touring car coverage on ITV4, I cannot think of a single programme I've watched this year on any of their channels. It's all cynically rigged reality, knackered old soaps, and superficial human interest documentaries. Even the occasional decent film is butchered beyond belief with editing for content and timing, before you even get to the incessant ad breaks.

Quote:

---

Originally Posted by Dave B

Polishing a turd leaps to mind.

Besides the occasional bit if touring car coverage on ITV4, I cannot think of a single programme I've watched this year on any of their channels. It's all cynically rigged reality, knackered old soaps, and superficial human interest documentaries. Even the occasional decent film is butchered beyond belief with editing for content and timing, before you even get to the incessant ad breaks.

---

Downton Abbey is good.........

And completely unlike ITV really. It's at odds with the rest of their output.

Quote:

---

Originally Posted by Mark

You need to change logos from time to time to keep up to date so complaints about "the old ones were fine" is a bit daft IMO.

---

Do you?

Thames Television pretty well much had the same logo and "Salute to Thames" fanfare from 1968 to 1989. Keep a logo long enough and it becomes part of the cultural furniture. The BBC's corporate 3 box thingumabob although is currently in its 5th iteration, is pretty well much the same concept as 1955.

Quote:

---

Originally Posted by Rollo

Do you?

Thames Television pretty well much had the same logo and "Salute to Thames" fanfare from 1968 to 1989.

---

And it looked like crap.

[quoteKeep a logo long enough and it becomes part of the cultural furniture. The BBC's corporate 3 box thingumabob although is currently in its 5th iteration, is pretty well much the same concept as 1955.[/QUOTE]

Sure, but I don't think ITV falls into that category.

Quote:

---

Originally Posted by Rollo

Do you?

Thames Television pretty well much had the same logo and "Salute to Thames" fanfare from 1968 to 1989. Keep a logo long enough and it becomes part of the cultural furniture. The BBC's corporate 3 box thingumabob although is currently in its 5th iteration, is pretty well much the same concept as 1955.

---

Ooohhh, I ave that on my DVD collection of Minder! :)