Originally Posted by Jag_Warrior
ALMS' TV ratings have generally been equal to or greater than open wheel's ratings since at least 2005. ALMS provides a variety in car types, manufacturer nameplates and engines that open wheel lost a long time ago. Also, the various ALMS sponsors have done a good job of promoting the series, though it's not made it into the mainstream (yet).
With the mix of vehicle types, the racing is usually quite good, if not exciting. And it doesn't hurt a cause when Ferraris, Porsches and Corvettes are in the show. Those are names that even non-gearheads can relate to. AOWR doesn't have as much to offer in that area. IMO, that's why Graham Rahal's win was universally praised in the IRL. It appears that Danica will need a whole bunch of luck (if not some fanciful calls from race control) to win a race. Marco is hit or miss most weekends. AOWR needs a "name driver" to carry the torch.