A good example:
OK - I will simplify it. How do the manufacturer's convert a rallying programme to generate brand awareness? (they must do something and I am asking what).
Yes I did. Brand awareness is the word you should look for. This includes everything said here before (by Mirek) plus tech, r&d etc. If you think
Yet you still haven't answered the question. Other than advancing their technology, how are the manufacturers converting the exposure the programmes bring
Less the insults Eddie.
Ford aren't in rallying as a brand, so how does it help the brand profile? What marketing do Ford do to that relates to