Dear T16, please read again my "bonehead" statement (act as bonehead). It's something not you are but sometimes people act like it. Again please
A good example:
OK - I will simplify it. How do the manufacturer's convert a rallying programme to generate brand awareness? (they must do something and I am asking what).
Yes I did. Brand awareness is the word you should look for. This includes everything said here before (by Mirek) plus tech, r&d etc. If you think
Yet you still haven't answered the question. Other than advancing their technology, how are the manufacturers converting the exposure the programmes bring