23rd August 2012, 10:03
Yokohama Tire Corp.'s 2012 National Football League "Home Team Pride" jersey promotion will kick off Sept. 15 and run through Oct. 31.
The promotion will feature four NFL teams this season: the Dallas Cowboys, Chicago Bears, Baltimore Ravens and New England Patriots.
“Football is one of the most loved sports in America and a great way to connect with fans about Yokohama products,” says Shawn Denlein, Yokohama's director of consumer product sales.
“The NFL teams we are sponsoring are perennial playoff contenders with huge, dedicated fan bases. Plus, they are in strong markets for our dealers. That is why the 'Home Team Pride' promotion always generates extra foot traffic in their stores.”
The promotion will feature four NFL teams this season: the Dallas Cowboys, Chicago Bears, Baltimore Ravens and New England Patriots.
“Football is one of the most loved sports in America and a great way to connect with fans about Yokohama products,” says Shawn Denlein, Yokohama's director of consumer product sales.
“The NFL teams we are sponsoring are perennial playoff contenders with huge, dedicated fan bases. Plus, they are in strong markets for our dealers. That is why the 'Home Team Pride' promotion always generates extra foot traffic in their stores.”