Molson back to IndyCar?

[NaBUru38]

Molson is now the official beer of the Nascar Canada Series. Among other things, they will "activate a national promotion featuring VIP race weekend experiences".

The Nascar Canada Series races at the Indy Toronto and Grand Prix de Trois-Rivières. Could that mean that they will also support the IndyCar and Road to Indy races at Canada?

[Easy Drifter]

The taxi cabs also race as a support race to the Nationwide series at Mtl. Questionable which race is bigger. Likely to also run as a support race at Edmonton IC if it gets back on.
Molson is now part of the Coors empire (or maybe Coors is part of the Molson empire). Strings are pulled in US.
In a way it is very good news as Molson and Labatt are in a constant fight for the Cdn. market. Labatt (now controlled from Europe) are likely to get back into Cdn. motorsport in a big way.
What is sort of funny is while the big boys are slugging it out the smaller breweries, including the micro breweries are taking a larger share of the Cdn. market.
The c-rap served under the old Cdn. labels is just a stronger US beer not the real Cdn beer. The smaller (some not so small) breweries produce real Cdn beer.
Interesting that there are now some really good US beers from relatively small breweries.

[MDS]

Some people have been dropping hints that the deal with Newman Haas and Hinchcliffe is a big category sponsor that will not only sponsor the car but be the official something of the Izod Indycar, and that their activation would only be behind Izod, Honda and potentially Go Daddy.

Both Molsen Breweries and Labatt Brewing Company have been dropped as potential sponsors for Hinch. Molsen and Coors merged and Labatt is owned by InBev. One would think that Molsen would be the more logical choice given the history with the sport and the North American ownership. InBev has been cutting down Budwieser marketing dollars for the past couple of years so I don't see them putting cash behind LaBatt Blue.

Won't know for certain until at least mid-Jan. If everything works out there could be a multi-announcement press conference at a certain airport in western Canada... or so I've heard.

[Easy Drifter]

Bud and only Bud was served at the Toronto Indy. That did not sit well with quite a few people who wanted at least a Cdn. labled beer not a US brand. But then the promoters seem to have worked overtime to upset local fans.
We may be similar to the US and like the US but we are not the US.

[billiaml]

Molson? Golden! :D

[Easy Drifter]

I can remember more than one SCCA race at the Glen when the call came out 'Quick, hide the beer, here come the Cdns.' :eek:
That wasn't beer, it was Genesee. :D

[TURN3]

Hope all this is true for sponsorship in general, NH,and Hinch.

And Canadian beer has always rocked, some of my favorites. Too bad you can't get real Canidian beer in the US. Molson Canadian and Labatt's Blue, two of the best though, IMO.

[Easy Drifter]

Even for Cdn. consumption they have been 'Americanized' although still with a higher alcohol content. Then there is Brador at 6%.
Some of our smaller breweries have good stuff. Creemore, Muskoka and so on.

[Easy Drifter]

I am not really a beer drinker but my ex has found some really good craft US beers. She spends the winter in the New Mexico/Arizona. Her home is a 34 foot Winnie.
However we both like a UK beer called Hobgobblin. Not available in our beer stores and only some liquor stores.
I will still stick to my Scotch.

[MD24]

The taxi cabs

How about you keep that crap to yourself

[Mark in Oshawa]

Oh you for sure need to come down to the mid-atlantic for a visit and sample some truly good craft beer!

thank god for craft beer or I would go thirsty in some states!

Nothing wrong with our Canadian brews that have been unmolested or had their forumlae changed. Even the American labels up here are still brewed with Canadian water and hops, so I do taste a difference.


Drifter is right tho, most of our small breweries are like the craft brewers in the US, accept more accessible in other regions. That, and some of our good regional brands, such as Alexander Keith's have stood up just fine to the test of globalization.

As for Breweries sponsoring racing, I will believe they are serious when the put money in a serious fashion to racing beyond the NASCAR Canadian Tire series....not that they are not fun to watch, but they are like a Whelan Modified series for impact on the national scale....

Not major league racing....

[nigelred5]

Oh you for sure need to come down to the mid-atlantic for a visit and sample some truly good craft beer!

I still grieve over the loss of the BBC, but the beer was never the same once Theo left for Parkbrau. I'd love to have a couple growlers of his Edelweiss right about now. It's a shame the Wharf Rat isn't on Pratt Street any longer eihter. The Pratt Street Ale house version of Oliver's just doesn't seem to get it IMHO. Both would have been great watering holes for the race next year.

[nigelred5]

One of these days I need to catch up with you at one of the SPBW events.