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22nd January 2011, 00:29 #31
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I have to confess that, having quit smoking for about 12 years, I started again. And what do I smoke... Rothmans a la Williams when I was smoking before.
Plus I endorse somebody's comment that you cannot be sure that teams are not receiving money via some byzantine route involving Liechtenstein, Cayman Islands etc.
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22nd January 2011, 03:01 #32
Good grief! Political correctness gone mad!
I'm sure within the next couple of years the feminazis will have the grid girls done away with too."Every generation's memory is exactly as long as its own experience." --John Kenneth Galbraith
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22nd January 2011, 04:45 #33
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I don't think this is over the top at all. Publicity is all about playing with one's mind and feeding people with ideas and concepts that, at first glance, bare little to no connection to the actual stuff being sold.
If I see two strangers on the street, one smoking a pack of B&H, and the other, Marlboros, I'll "click" much faster with the former, because deep down in the subconscient levels of my psyché I learned that Benson and Hedges is just as cool as Jordan used to be. While this is true for every single type of product, advertising things like alcohol and cigarettes demand particular care, due to these substances' addictive properties.
Naturally, replicating a livery that was used for the last time 25 years ago, in a country where it should have very little impact upon its population isn't a problem. But it sets a precendent. If Renault can get away for blatantly advertising the JPS concept in Canada, then every other tobacco brand will jump on that bandwagon. Same for Ferrari and their Marlboro sponsorship.
As for the argument that they aren't advertising JPS because they're not being paid to do so, that doesn't make any sense. The fundamental principle of publicity is to massively advertise a brand paying as little as possible. Football jerseys are prime examples of that. We actually pay to advertise the brands and products on our favourite team's kits - and if for some reason it becomes a "classic", then I'll still be doing it twenty years later, when some of the companies might not even exist anymore, but people will still know them.
Originally Posted by Jag_Warrior
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22nd January 2011, 05:09 #34Originally Posted by Yuri Laszlo"Every generation's memory is exactly as long as its own experience." --John Kenneth Galbraith
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22nd January 2011, 06:37 #35
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Originally Posted by nigelred5Jose Arrambide
Nobody Expects The Spanish Inquisition
Monty Python Flying Circus
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22nd January 2011, 07:28 #36
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Originally Posted by Yuri Laszlo"I am fed up with this car.....pfft"
M. Gronholm champion :D
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22nd January 2011, 15:59 #37
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Originally Posted by Yuri Laszlo
I don't know why this particular issue gets under my skin so bad, but it's just pure BS. Ferrari had better plan on painting their cars white if they are successful against Renault.HINCHTOWN!!
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22nd January 2011, 16:33 #38
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Originally Posted by nigelred5
Now, if the fans see the car painted in a vintage livery, everyone will go "Alright, they really are Lotus". However, that particular paintscheme doesn't make people think only about the Lotus brand, it also makes people think about the John Player's brand, which isn't allowed by Canadian law. You don't have to place giant stickers all over the car for people to go "Oh, that's JPS right there", that's not how our mind works.
As I said previously, the JPS deal might not be a huge issue, as the brand isn't even sold in Canada, but for all the other companies that are busting their asses off to try and come up with a way to advertise themselves without advertising themselves, this is a publicity haven.
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22nd January 2011, 18:07 #39
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Lines and lines and lines and lines and lines and lines of press .
And , if they keep it up , it's likely they will have Imperial Tobacco sponsorship .
In an odd , backwards kind of way , they already do .
JPS is a growing brand , and Imperial Tobacco is already putting wheels on it's packs in it's advertising , bringing it back into the limelight , and further complicating the situation .
That keeps JPS , Lotus , and Renault on the stage .
And , soon we will be shown some kind of all black livery , specially designed for Canada , so we won't be allowed to forget the links to the JPS gold stripes that will be missing from the grid .
But , then , there will be those who would prefer the stripe to be yellow (as "Look Alikes" are allowed) and they may be very vocal nearing the race .
With Tobacco being so "hot button" , it should be easy to get some talking head to spew some good quote for the corps to mangle about once a week until the race actually happens .
That is one epic campaign .
And , it seems like one directed at Imperial Tobacco , to convince them that a spot in F1 should be something to consider .
The prince would be proud , eh Billy ?
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22nd January 2011, 18:48 #40
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The tyranny of the anti-tobacco brigade is getting more and more disgusting and I say this as a no-smoker. I want to vomit when I see personal freedoms bended "for the greater good". Scum!
Formula 1
"rally2 for 2025 and 2026"
WRC main class in 2025