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2nd March 2010, 10:03 #1
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2006 GO!
> Scott Speed
> Red Bull Racing
> Scuderia Toro Rosso
> Sebastian Vettel
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2nd March 2010, 10:07 #2
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Important to note that this isn't a sponsorship deal - no money going to Lotus - it's a 'partnership' deal.
CNN will give Lotus coverage on its channel through news and documentary pieces - Lotus then can use that to sell-on to 'cash' sponsors.
Good idea for a young team because they won't get exposure at the front of the field.
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2nd March 2010, 12:09 #3
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Originally Posted by millyAll other opinions are wrong....
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2nd March 2010, 18:52 #4
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Does giving extra coverage to one team in return for logos on a car seem... iffy... to anyone else for a NEWS channel?
If anyone is interested in giving it a read, I happened upon the previous (2020-2022) Sardinia deal while googling for other stuff. ...
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