Quote Originally Posted by Audimadgeoff
I feel that the first step would be for terrestrial TV coverage. The BTCC has grown in popularity in the UK because it is screened on ITV. If people have the choice between watching some reality TV show or motorsport then we might stand a chance!
However, for watchable TV coverage we need a mixture of hardcore footage - incar, static and helicam and 'layman' footage where an educated presenter explains what seperates the cars from road cars, how the technology affects us daily, proves that rallies are financially beneficial to the locals etc etc
Radio coverage is essesntial too. On BBC radio 1 F1 is the only sport that gets a mention. Again, the national papers dedicate a decent amount of coverage to F1 but next to nothing on rallying - if Northone or the FIA have to pay to take out an advertorial then so be it!
Web coverage can always be improved but it is actually the 'least worst' coverage we are recieving at the moment!

This would be a start! As for 'superstars'... well we have them already, just none are British! how much terrestrial coverage (TV, paper, radio) does the WRC get in France, Spain, Norway and Finland? I'm sure it is a fair bit as they all have stars in the sport!
Absolutely!! Top post!
Completely agree - 'normal' TV is an absolute must. While the MotorsTV deal might seem good, look what else they cover. All what would be described as 'minority/niche' sports. That is what WRC is now viewed as, same as MX, Enduro, etc Hardly Premier brand!!
As for Radio, Newspaper coverage - fat chance!! Take RallyGB - 5Live hardly mentioned it - on the Friday the FiA Presidential election was announced - a perfect opportunity to mention the event - Nothing!! In fact some of the panel had no idea who Ari Vatanen was. The move of Kimi was thought to be a great chance for good coverage - not really. There was an article in the Independent, but apart from that - it was disappointing. Even a lot of the car magazine websites didn't overdo themselves.
All in all it's going to be a massive job, because the sport has disappeared from public view - and nowadays there are only a few sports that get great coverage, the rest get scraps. It's been said before, but F1=Motorsport!!