Thread: Silly Season 2019
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7th December 2018, 15:20 #1511
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I wish BMW could do WRC...
I´m sticking to an 520 Nm 330 xd ..."Reis vas pät pat kaar vas kut"
Tommi Mäkinen, back in the years...
- Likes: pantealex (7th December 2018)
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7th December 2018, 15:21 #1512
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I30N is cheap, faster than a Golf Gti on track, mostly owned by those who occasionally take part of trackdays, so not seeing rallying also as a big influence on that cars sale. Cheap and fast hothatches have always been popular, take Civic Type-R for example, never been in rallying (apart from R3 and Gr. N / A privateers), yet popular even today (older cars, that run, though many of those have been crashed as well).
Last edited by Tarmop; 7th December 2018 at 15:36.
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7th December 2018, 15:24 #1513
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7th December 2018, 16:57 #1514
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7th December 2018, 17:34 #1515
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- Likes: cali (8th December 2018)
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7th December 2018, 17:38 #1516
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Motorsport helps the brand, not direct sales of a specific vehicle in this day and age. It sits at the top of the marketing funnel (awareness) and provides heritage (if you do well). Times have changed, digital channels and sales techniques sell specific cars, motorsport improves reputation and has to be 'activated' to show ROI.
- Likes: mknight (7th December 2018)
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7th December 2018, 20:12 #1517
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The DS3 I am talking about is still for sale (now as "DS" and not Citroen and with reduced engine range) and as mentioned has been for 10 years. DS 3 Crossback that you seem to think of is a different (new) car.
Goooglebeforetypingyourselfnexttime?
The second part is a good example of what was also shown in the other thread. Grumpy old men talking about how everything was better 30 years ago.
Advertising now and 30 years ago when the car market was completely different can't really be compared. 205 GTI was the first ever real hothatch, Quattro was the first "normal" car with 4wd.
If you want to use the car sales argument Peugeot 206 is a much better recent example in a competitive market. Fabia marketing in some markets is a lot based on rallying these days as well. But generally motorsport is in later years more about "brand awareness" like tomhlord just wrote, than selling a specific model, becomes harder to measure the direct marketing effect that way though.
Anyway, all this is off topic here.
- Likes: pantealex (10th December 2018)
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7th December 2018, 20:47 #1518
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Or maybe the first real hothatch was mk1 Golf GTI?
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7th December 2018, 20:47 #1519
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First ever real hot hatch!? Golf GTI preceded that by quite a few years. As did Renault 5 Gordini. And the lotus Talbot sunbeam. Maybe even mini cooper s (technically a saloon car) . . So 205GTI far from the first real hot hatch.
Jensen interceptor also preceded the quattro by a long way.
Maybe Googlebeforetypingyourselfnexttime?
- Likes: cali (8th December 2018)
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9th December 2018, 23:22 #1520
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https://www.driven.co.nz/news/motors...tion-for-2019/
Hyundai really are agonizing over their driver decisions!
- Likes: AnttiL (10th December 2018)
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