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Thread: Sponsorship sources
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27th December 2016, 10:47 #11
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I think WRC could develop a very good product for the sponsors. But not by sending them out in the forrest all the time.
If major companies are to invite their employees and customers, you need to give them a better show!
WRC promotor need to make available more live alternatives, like timing, inboard, split pictures, also in slow motion. You need a full streaming production staff, and possibilities to walk depot, get tours and demos from management and mechanics/engineers. Ex drivers giving asessemnts, and good stories.
What else would make WRC a better product for non-petrolheads?
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27th December 2016, 11:41 #12
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27th December 2016, 15:14 #13
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Well, the WRC tv coverage is pretty mediocre. How the production company can manage to make something so exciting (somewhat road based cars flying over jumps at 200km/h) boring is a testament to the fact that the media needs to be changed.
Also, while the other events and series you've mentioned are indeed popular, WRC still has a massive following worldwide and should be able to get support.
The last two seasons have been more exciting and entertaining for me than anything else in the past decade. I have high hopes for the 2017 season, hopefully redbull gives the media a good step up!Adam Vokes
WCRC Driver/Co-Driver
CRC Driver/Co-Driver
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- Likes: Jarek Z (27th December 2016),seb_sh (27th December 2016)
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27th December 2016, 16:24 #14
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http://www.rallymadness.prv.pl - rally photos and movies!
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27th December 2016, 16:36 #15
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Flying cars don't sell, otherwise all car commercials would be of cars jumping.
WRC will thrive, if there are several heroes and not to mention rivalries that the media can feed on. Also driver's with a good sense of humour and rather limited PR filter - Grönholm would be a viral hit in this decade. The Average Joe wants emotions, to root for someone and some spectacle.
Now, if Meeke would be going head to head into the last two rounds fighting for the championship with Ogier, then even the ladyboy sports (F1 in N.O.T's vocabulary) crazy British media would take notice. Once the mainstream media catches on and starts to pump their resources into covering a sport, you can reach the Average Joe and increase the viewership. And maybe someone in the new audience will become a die hard fan of the sport, but they'll always be the minority.
Also a crew from a smaller nation, who has the potential to win rallies, could do wonders to the fan base size from that country. Maybe New Zealanders can comment, if there's been any increase in the way rallying is covered in NZ after Paddon's win.
In Estonia the amount of active rally fans was in a decline after Märtin and Aava retired and we had guys only in the feeder series. And then the rally wins started to come from those series and the media fed on it. When at one point you were happy to find a small news bulletin in the news paper, then now you can find plenty of full page stories during the year.
Also does Mikkelsen have the same kind of fan army like Petter Solberg had during his Subaru days (when he still won)?Never stop dreaming because one day it might happen.
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27th December 2016, 20:18 #16
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27th December 2016, 20:43 #17
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"Die with memories, not with dreams" Scott McIsaac
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27th December 2016, 23:03 #18
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If you look at car commercials still a lot of them are cars driving into the sunset on a nice twisty road. The sort of roads that rallies are competed on.
If the rallysport wants to increase interest they should sell the freedom and adventure aspect more. The Safari was of course the ultimate adventure but something like the old RAC that ran across the UK was also extremely interesting. Modern rallies do loops but I would suggest they do like cycling and go from A to B. That way a larger area is covered which results in more interest. It also gives the rallies a more national aspect which resonates more with mainstream media and casual fans.
As for WRC.tv we have talked about this so many times. In my opinion the directors should follow a storytelling class. At the moment they are just reporting what has happened. This makes WRCtv insufferably dull because any basic fan already knows what has happened in the rally by the time they watched the show. They should tell a story to keep things interesting, instead of reporting on stuff as if they are CNN.
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28th December 2016, 00:53 #19
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28th December 2016, 06:05 #20
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Rally is currently getting coverage from all main stream media in NZ. We have Sky TV providing the official WRC daily highlights within a few hours of them coming available, unfortunately they rarely have the live stages. Our major free to air networks will show the 1 hour rally highlights show within a week of each rally finishing. Our major daily newspaper added a dedicated rally section to it's website in mid 2016 http://www.nzherald.co.nz/rallying/n...s.cfm?c_id=297 Several radio stations provide regular updates during WRC weekends
The increased coverage is partially due to Hayden & John's successes on the stages but also due to Hayden's friendly and available approach to engaging with the media.
Our national & local rally series are also benefiting from increased coverage as general public awareness and interest in rally has grown. New promoters took over the NZ Rally Championship 2 years ago and have been doing an excellent job in rejuvenating the NZRC.Last edited by KiwiWRCfan; 28th December 2016 at 06:15. Reason: spelling & grammar correction
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Fourmaux. Btw msport tested also hankook tyres https://youtu.be/DESKqpAqX5o?si=3uxWc8FrCUGMT0Pi https://youtu.be/sHetcbBQwKk?si=M7kq3bf2ar3Slhco
WRC Testing