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  1. #11
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    I think WRC could develop a very good product for the sponsors. But not by sending them out in the forrest all the time.
    If major companies are to invite their employees and customers, you need to give them a better show!

    WRC promotor need to make available more live alternatives, like timing, inboard, split pictures, also in slow motion. You need a full streaming production staff, and possibilities to walk depot, get tours and demos from management and mechanics/engineers. Ex drivers giving asessemnts, and good stories.

    What else would make WRC a better product for non-petrolheads?
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  2. #12
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    Quote Originally Posted by Sulland View Post
    What else would make WRC a better product for non-petrolheads?
    At the moment, the WRC is struggling to attract petrolheads/ motorsport fans as it is. Look at the number of comments on various motorsport website forums. Attracting the non-petrolheads is a huge task.
    WRC: On the long way to Recovery............
    Is there a better sound than that of Porsche engined Flat-6 ???

  3. Likes: Jarek Z (27th December 2016)
  4. #13
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    Well, the WRC tv coverage is pretty mediocre. How the production company can manage to make something so exciting (somewhat road based cars flying over jumps at 200km/h) boring is a testament to the fact that the media needs to be changed.

    Also, while the other events and series you've mentioned are indeed popular, WRC still has a massive following worldwide and should be able to get support.

    The last two seasons have been more exciting and entertaining for me than anything else in the past decade. I have high hopes for the 2017 season, hopefully redbull gives the media a good step up!
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  5. Likes: Jarek Z (27th December 2016),seb_sh (27th December 2016)
  6. #14
    Senior Member Jarek Z's Avatar
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    Quote Originally Posted by ChassisFlex View Post
    Well, the WRC tv coverage is pretty mediocre.
    Mediocre at best! I've seen hundreds of videos made by amateurs with their small video cameras, that was far more exciting to watch than the official TV broadcast made by professionals (both in WRC and ERC). How is that possible?
    http://www.rallymadness.prv.pl - rally photos and movies!

  7. Likes: seb_sh (27th December 2016)
  8. #15
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    Quote Originally Posted by ChassisFlex View Post
    Well, the WRC tv coverage is pretty mediocre. How the production company can manage to make something so exciting (somewhat road based cars flying over jumps at 200km/h) boring is a testament to the fact that the media needs to be changed.
    Flying cars don't sell, otherwise all car commercials would be of cars jumping.

    WRC will thrive, if there are several heroes and not to mention rivalries that the media can feed on. Also driver's with a good sense of humour and rather limited PR filter - Grönholm would be a viral hit in this decade. The Average Joe wants emotions, to root for someone and some spectacle.

    Now, if Meeke would be going head to head into the last two rounds fighting for the championship with Ogier, then even the ladyboy sports (F1 in N.O.T's vocabulary) crazy British media would take notice. Once the mainstream media catches on and starts to pump their resources into covering a sport, you can reach the Average Joe and increase the viewership. And maybe someone in the new audience will become a die hard fan of the sport, but they'll always be the minority.

    Also a crew from a smaller nation, who has the potential to win rallies, could do wonders to the fan base size from that country. Maybe New Zealanders can comment, if there's been any increase in the way rallying is covered in NZ after Paddon's win.

    In Estonia the amount of active rally fans was in a decline after Märtin and Aava retired and we had guys only in the feeder series. And then the rally wins started to come from those series and the media fed on it. When at one point you were happy to find a small news bulletin in the news paper, then now you can find plenty of full page stories during the year.

    Also does Mikkelsen have the same kind of fan army like Petter Solberg had during his Subaru days (when he still won)?
    Never stop dreaming because one day it might happen.

  9. #16
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    Quote Originally Posted by Franky View Post
    Also does Mikkelsen have the same kind of fan army like Petter Solberg had during his Subaru days (when he still won)?
    Nope.

  10. #17
    Senior Member SubaruNorway's Avatar
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    Quote Originally Posted by Franky View Post
    Also does Mikkelsen have the same kind of fan army like Petter Solberg had during his Subaru days (when he still won)?
    I don't know why but they have very little engaging towards fans. Maybe it's different with someone that doesn't come from nothing like Petter and Paddon.
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  11. #18
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    Quote Originally Posted by Franky View Post
    Flying cars don't sell, otherwise all car commercials would be of cars jumping.
    If you look at car commercials still a lot of them are cars driving into the sunset on a nice twisty road. The sort of roads that rallies are competed on.

    If the rallysport wants to increase interest they should sell the freedom and adventure aspect more. The Safari was of course the ultimate adventure but something like the old RAC that ran across the UK was also extremely interesting. Modern rallies do loops but I would suggest they do like cycling and go from A to B. That way a larger area is covered which results in more interest. It also gives the rallies a more national aspect which resonates more with mainstream media and casual fans.

    As for WRC.tv we have talked about this so many times. In my opinion the directors should follow a storytelling class. At the moment they are just reporting what has happened. This makes WRCtv insufferably dull because any basic fan already knows what has happened in the rally by the time they watched the show. They should tell a story to keep things interesting, instead of reporting on stuff as if they are CNN.

  12. #19
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    Quote Originally Posted by Franky View Post
    Flying cars don't sell, otherwise all car commercials would be of cars jumping.

    WRC will thrive, if there are several heroes and not to mention rivalries that the media can feed on. Also driver's with a good sense of humour and rather limited PR filter - Grönholm would be a viral hit in this decade. The Average Joe wants emotions, to root for someone and some spectacle.

    Now, if Meeke would be going head to head into the last two rounds fighting for the championship with Ogier, then even the ladyboy sports (F1 in N.O.T's vocabulary) crazy British media would take notice. Once the mainstream media catches on and starts to pump their resources into covering a sport, you can reach the Average Joe and increase the viewership. And maybe someone in the new audience will become a die hard fan of the sport, but they'll always be the minority.

    Also a crew from a smaller nation, who has the potential to win rallies, could do wonders to the fan base size from that country. Maybe New Zealanders can comment, if there's been any increase in the way rallying is covered in NZ after Paddon's win.

    In Estonia the amount of active rally fans was in a decline after Märtin and Aava retired and we had guys only in the feeder series. And then the rally wins started to come from those series and the media fed on it. When at one point you were happy to find a small news bulletin in the news paper, then now you can find plenty of full page stories during the year.

    Also does Mikkelsen have the same kind of fan army like Petter Solberg had during his Subaru days (when he still won)?
    However I wouldn´t rule out the impact rallying has in the mediterrainian countries like Italy, France, Spain and Portugal. It´s a big sport in those parts of Europe.
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  13. #20
    Senior Member KiwiWRCfan's Avatar
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    Quote Originally Posted by Franky View Post
    Also a crew from a smaller nation, who has the potential to win rallies, could do wonders to the fan base size from that country. Maybe New Zealanders can comment, if there's been any increase in the way rallying is covered in NZ after Paddon's win.
    Rally is currently getting coverage from all main stream media in NZ. We have Sky TV providing the official WRC daily highlights within a few hours of them coming available, unfortunately they rarely have the live stages. Our major free to air networks will show the 1 hour rally highlights show within a week of each rally finishing. Our major daily newspaper added a dedicated rally section to it's website in mid 2016 http://www.nzherald.co.nz/rallying/n...s.cfm?c_id=297 Several radio stations provide regular updates during WRC weekends

    The increased coverage is partially due to Hayden & John's successes on the stages but also due to Hayden's friendly and available approach to engaging with the media.

    Our national & local rally series are also benefiting from increased coverage as general public awareness and interest in rally has grown. New promoters took over the NZ Rally Championship 2 years ago and have been doing an excellent job in rejuvenating the NZRC.
    Last edited by KiwiWRCfan; 28th December 2016 at 06:15. Reason: spelling & grammar correction
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  14. Likes: cali (28th December 2016),raybak (28th December 2016),tommeke_B (28th December 2016)

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