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  1. #1
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    Sponsorship sources

    Looking at the Premier League, that probably is the worlds largerst sponsor market.

    We can see that there are a few lines of business that are dominating the shirts.

    • Betting
    • Car brands
    • insurance
    • tyre brands
    • airlines


    F1 are major sponsors comes from using;
    • Oil companies
    • Bank
    • Watch/ Timing
    • Alcohol


    Betting is coming fast, so maybe that is the source to look further into for private teams, drivers.

    Henning S and Åhlin drove with LeoVegas, maybe was onto something.

    what other lines of business are possibilities for WRC?
    Rallye-info.com

  2. #2
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    depends on how many people and what kind of people are watching WRC. If WRC's audience is in company X's target audience they will use it. A possible problem with WRC may be that the only common thing for WRC fans is "being a WRC fan", otherwise the fan base is very diverse. So only companies who have a motorsport marketing strategy get involved. In the last 10 years sponsors from WRC have slowly disappeared except for car manufacturers, some fuel companies and Red Bull I can't think of any other major sponsor.

    Next year we're going to see some fresh blood with Toyota's sponsors being in electronics and software but those are sponsoring Toyota specifically, not "a WRC team". Also MSport has a OneBet sticker so that's a start.

    From your F1 list you missed telecommunications (Vodafone, Orange, Telefonica Movistar) they have been a presence in recent times, less lately.

  3. #3
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    That's because of domination. Who wants to see the same 2 drivers as a champs for 12 years?! Nobody...

  4. #4
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    every big company that sells its product directly to consumers is a possible sponsor. cars, food, alcohol, sigarettes, banks, ...

  5. #5
    친애하는 지도자 N.O.T's Avatar
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    some drivers could very easily get sponsorship from veterinary services.
    The North Will Rise Again

  6. #6
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    Imagine you are a global company - where are you going to spend your money? English Premier League, F1 or WRC......Which gives the biggest bang for your buck? Be honest, it's never going to be the WRC.....
    WRC: On the long way to Recovery............
    Is there a better sound than that of Porsche engined Flat-6 ???

  7. #7
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    However putting valuable money in F1 or PL is way more expensive. Same company involved there could easily spill over a part of their budget on WRC as well.
    "Reis vas pät pat kaar vas kut"
    Tommi Mäkinen, back in the years...

  8. #8
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    Quote Originally Posted by AndyRAC View Post
    Imagine you are a global company - where are you going to spend your money? English Premier League, F1 or WRC......Which gives the biggest bang for your buck? Be honest, it's never going to be the WRC.....
    i'm not so sure about that.
    as rallyper said, you can get a lot more exposure in f1 or PL, but you'll need a lot more money.

  9. #9
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    Quote Originally Posted by N.O.T View Post
    some drivers could very easily get sponsorship from veterinary services.
    Or from hamburger restaurants!

  10. #10
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    As a WRC fan and competitor in national events, I can't see why anyone would spend money on sponsorship in rallying. The exposure is minimal and there are no returns on investments through prize money. It always appears that privateers have sponsorship, but they are usually linked to the sponsor in some way; own business, parents, family etc. So effectively sponsoring themselves.

    Having said that I did start smoking Marlboro Reds after watching Tommi Makinen in the Evo VI.

  11. Likes: janvanvurpa (29th December 2016)

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