I think WRC could develop a very good product for the sponsors. But not by sending them out in the forrest all the time.
If major companies are to invite their employees and customers, you need to give them a better show!

WRC promotor need to make available more live alternatives, like timing, inboard, split pictures, also in slow motion. You need a full streaming production staff, and possibilities to walk depot, get tours and demos from management and mechanics/engineers. Ex drivers giving asessemnts, and good stories.

What else would make WRC a better product for non-petrolheads?