And it only cost D-A Lubricants $5M for 3 years.
That is dirt cheap.
Of course the Indy 500 has lost most of it's luster - thanks to Tony George's 'vision' - so IMS couldn't get any more than that.

Has IMS done anything to improve the condition of the Speedway, or is it as still in as bad a shape as people have been saying it is?