"... attendance is down, tv ratings are down, car count (the number on the starting grid) is struggling... key performance indicators are all on a downward trajectory.... "

... add that to old man Potter's mindset of "no need" to attract the younger generation to F1 and you have a toxic recipe for your product.

So far I like this guy:

1) He's got a clear fix on the matter.

2) He's 43. Young enough... (yeah, I'm gonna there...) to relate to and appeal to a wider audience.

3) He's American, so he knows he'll be under the gun to get it right.

Besides that, could he do any worse ?