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  1. 16th April 2020, 20:53 #11
    Rally Power
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    Quote Originally Posted by Fast Eddie WRC View Post
    Volkswagen Motorsport (+ Ogier/Ingrassia) also raised the level of professionalism when they joined the WRC in 2013.
    I dont think it made much of a difference to their image or sales though... and certainly not enough to offset the following diesel-gate crisis.
    The question is about to know if the WRC is still relevant to change the brands image, like it happened with Audi, Peugeot, Subaru and Mitsubishi in the past.

    That doesn’t mean that image revamping should be the main purpose for all manus entering the WRC, as clearly it wasn’t in VW case.


    Btw, here’s a nice piece about the Quattro origin and aims, by Wheels magazine: https://www.whichcar.com.au/features/quattro-history

    and Prodrive study on Subaru's WRC effect:
    https://www.prodrive.com/motorsport-casestudies-swrt/
    Last edited by Rally Power; 16th April 2020 at 20:56.
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