Ford sueing Ferrari over "F150" name

[ioan]

Ford are stupid. The law suit is stupid.

Having said that, I hope Ferrari change the name because I don't like it. If they do change it I just hope they don't use F2011, which they probably will because they have all the imagination of a house brick when it comes to naming their cars.

I guess that Ford has registered the F150 as a protected trademark, so they have the right to protect it if necessary by a law suit.
There is nothing stupid about protecting your own intellectual property. The idiots are in the Ferrari camp for not realizing that they are exposing themselves to a law suit.

[Mark]

I guess that Ford has registered the F150 as a protected trademark, so they have the right to protect it if necessary by a law suit.

Not in all cases, e.g. I could make a model of a fridge called F150 (Fridge 150!) and I doubt they'd be able to dispute that. But in this case it's a car, however it's not like Ferrari are making a road car called the F150, it's a racing car, and it's not for sale.

[AndyL]

Not in all cases, e.g. I could make a model of a fridge called F150 (Fridge 150!) and I doubt they'd be able to dispute that. But in this case it's a car, however it's not like Ferrari are making a road car called the F150, it's a racing car, and it's not for sale.

Indeed, a google for "f150 -ford -ferrari" shows how many products there are called F150. Just in the first couple of pages there's a loudspeaker, a digital thermometer, a mobile phone, a USB flash drive and a Yamaha outboard motor.

[SGWilko]

Indeed, a google for "f150 -ford -ferrari" shows how many products there are called F150. Just in the first couple of pages there's a loudspeaker, a digital thermometer, a mobile phone, a USB flash drive and a Yamaha outboard motor.

Ford and Ferrari have a common link.......


Vehicles.

Do the same search but add vehicle in there - search is dominated by Ford, funnily enough.

I doubt a particular confectioner would moan about a telescope called the mars, but if someone else made a choccy snack bar called mars.....

You get the point................... which is the patent/copyright is against the name F150 and a car/vehicle.............

[MrJan]

I doubt a particular confectioner would moan about a telescope called the mars, but if someone else made a choccy snack bar called mars.....

You get the point................... which is the patent/copyright is against the name F150 and a car/vehicle.............

I could understand if someone else made a choccy bar snack called mars AND tried to sell it. That's not the case here though, it's a stupid fuss that is probably just an attempt to a) drum up more publicity for the truck, b) get some money out of FIAT or c) both.

[SGWilko]

I could understand if someone else made a choccy bar snack called mars AND tried to sell it. That's not the case here though, it's a stupid fuss that is probably just an attempt to a) drum up more publicity for the truck, b) get some money out of FIAT or c) both.

You can bet your bottom Lire if Ferrari manage not to lose the 2011 WCC/WDC that the latest production car would likely be called F150th Italia.......

[chuck34]

WOW like who really gives a sh!t. Ford would be so lucky as to have that sh!tbox associated with a Ferrari. Here is a dumb company that just got tons of free advertising and is now suing the golden goose. And while I am at it my daughter bought a new ford explorer and this sh!tbox should be banned from the earth. 12 miles to the gallon. This is a total loser and with the carbon issue in the world and Ford brings out this- they should go under. There is no excuse for a grocery store SUV getting 12 mpg. In this country they need revenue bad. Police are ticketing everything they possibly can. What the hell does any one need a ford mustang for?????? Although it gets better mileage than the pig explorer. The freaking f150 ford probably gets 8 mpg.

Sorry to prolong this OT discussion. But didn't you know that the Explorer got crappy gas mileage? It's not like it's exactly hidden. If you wanted something that got good gas mileage and then bought an Explorer, is that somehow Ford's fault? And you're right, no one needs a Mustang. Has anyone ever claimed to need one?

Bottom line ... People need to take responsibilty for themselves. Do some research into the product you are buying. If you want something with good gas mileage, buy it, they're out there. If you want a diesel buy one, they're out there. People buy what they want no one (in the US at least, can't speak for other countries as I don't live ther) is forced to buy anything. Companies only produce what they can sell, what people want. If they don't, they go bankrupt and out of business. Well ... maybe not in the US anymore, anybody got a GM or Chrysler?

[Dave B]

This just in:

Ferrari has reacted quickly to the threat of legal action from Ford by renaming its 2011 car as the ‘F150th Italia.’

The name emerged on the Ferrari website today in a routine story about progress with the car at the Jerez test, while Ferrari also republished its January 25th story – where the F150 name was first announced – exactly as before, but with the new name in place.

Source: http://adamcooperf1.com/2011/02/10/f...f150th-italia/

Hopefully that will be enough to placate Ford.

[markabilly]

Well I am in favor of Ford suing their pants off.....Got all excited yesterday when a I saw an ad for a nearly brand new F150, for a mere $19,000, went rushing right over to the bank and then to buy.....it turned out to be a pick up truck

[Mark]

Apparently the FIA are insisting that since they registered with the name F150, Ferrari will actually have to race a pickup truck this year.