There has been a lot of discussion on how Rally is covered today and has been in the past. Motors TV has been given a lot of uppercuts on how their first weekend went, but are learning. North One Sport ( http://www.northonetv.com/ ) owns the rights, and has a contract with FIA, that also say that they will develop WRC to a Premier Brand ( http://www.crash.net/world+rally/New...mpionship.html )

What do they need to do to get there ?

What media to use to reach that goal, and how to use them: TV, Internet, Mobile phones and so on ?

If you could have your saying, what would you like to have to improve your experience using new technology ?