Danica hurts the IRL?

[mlj]

So do you agree or disagree?

Reported on AR1
Danica Patrick bad for the IRL in long run
Danica spreads it wide for FHM Magazine. Selling sex is making money for her, but she is ruining IndyCar Racing in the long run according to the study. In essence sex is not a sport and does nothing to make you a better athlete. Some say if she spent more time behind the wheel and less time taking her clothes off in front of the camera she would be a better driver
It has been quite a year for Danica Patrick. She became the first woman to win an Indy Car race, coming in first at the Indy Japan 300 on April 20. She also became the first race care driver to pose for the Sports Illustrated swimsuit issue.

The good people at Sports Illustrated (SI) never thought to give us Richard Petty in a speedo, but Danica, bent over in a white ruffle bikini, must for some reason have seemed like a winner. In accomplishing this dubious double play, Patrick has revived a debate as old as Sonia Henie skating figure eights at the 1926 Olympics: Does sex sell -- or perhaps more aptly phrased, does sexism sell -- women's sports? Does objectifying women athletes, highlighting their bodies over their skill, putting them in swimsuits or on the covers of yuppie porn like FHM or Stuff, actually increase the interest and fanbase of women's sports? The debate has always had Faustian overtones: Is it worth turning proud women athletes into frat house cheesecake if it's for the greater good, the greater exposure, of the games themselves?

Thanks to Dr. Mary Kane, this is no longer a moral question. The sports sociologist from the University of Minnesota has produced a far-reaching study that shows sex certainly does sell, but alas, it sells only magazines, not sports. Kane and her research team showed a series of images of women athletes putting their bodies on display for a wide-ranging focus group of men and women and found out a very basic truth:

"It alienates the core of the fan base that's already there. Women both aged 18-34, and 35-55, are put off by these images. And older males, fathers with daughters, taking their daughters to sporting events to see their favorite female athletes, are deeply offended by these images."
As for the young men excited to see Danica in leather, spread out on a car: "They want to buy the magazines but they didn't want to consume the sports," Kane said to me. In the end, she feels the research is unequivocal: "Does it increase the interest in women's sports? At least for the seventy-plus people we spoke to, the answer is a resounding no. It does not."

This should be an earth-rattling revelation for every executive in the Women's Tennis Association, the WNBA, and the LPGA tour, who have for decades thought that a little leg goes a long way. Without their leadership, Maxim and company would have to be content with whatever half-wit from the Hills strolled into their studios half-naked that week. But the leadership of women's sports, as Kane argues pervasively, will need more than logic to move away from the abyss of abject objectification. More ...

[Mr Peppermill]

Disagree.

I don't give a rat's ***** for the "the core of the fan base", without Danica IRL would have been nothing in 2005, 2006 and 2007. It probably wouldn't even survived until the merger.

[Breeze]

Disagree.

I don't give a rat's ***** for the "the core of the fan base", without Danica IRL would have been nothing in 2005, 2006 and 2007. It probably wouldn't even survived until the merger.

Well, at least the good Dr. Kane has employed the scientific method and provided data to support her conclusions.

[NickFalzone]

She's also a girl, and girls have cooties.

[mlj]

here's the rest of the article.........


"This is deeper. This is also about what runs in the bone marrow of women's sports, namely 'homophobia.' They are very well meaning but they also want to distance themselves from the 'lesbian label,' " she says. "How do you do that? You reassure the viewing audiences, the corporate sponsors, the TV networks and the female athletes themselves, that 'no, no, no, sports won't make your daughter gay.' Women's sports will be more acceptable if you believe, even though it is stereotypical and inaccurate, that if you are pretty and feminine in a traditional sense then you are not gay."

In other words, it's not Danica and her half-clothed athletic sisters that drive this machine. It's driven by corporate sponsors and homophobia.

But what about the women who say that provocative poses are about celebrating their bodies, and celebration of the body beautiful has been a part of sports since ancient Greece?

Kane answers, "What muscle group do bare breasts belong to? You can show off your body without being naked in a passive, sexually provocative pose."

The message to Danica Patrick couldn't be clearer: By using sex and skin, you're not selling your sport. You're only selling out. HuffingtonPost.com

[Wilf]

Is there a more frequent thread other then DANICA this or DANICA that?? If there is a more core goup of fans than those who particpate in this forum, they are nuts!

That Danica threads are read more often and posted to more than almost any other thread certainly demonstrates that the core is turned off.

Folks who live in "Ivory Towers" should subject their papers to the corner bar before releasing them; they might not come off so irrelevant.

[downtowndeco]

Dumb dumb story. What's next, "It's a disadvantage in life to be good looking and wealthy?"

[MDS]

I have never been impressed by anything Danica Patrick has done inside, outside or on top of a race car.

[Wilf]

I have never been impressed by anything Danica Patrick has done inside, outside or on top of a race car.

Race winners routinely disappoint me also.

[beachbum]

First, I don't pay much attention to anything on AR1. They still seem to hold a grudge about the way the "merger" came about and find any reason to bash the IRL.

However, the article was published elsewhere and the fact that is was mainstream should warrant some attention. Agree or disagree, it is an opinion shared by some non-racing fans. The only reason the Helmet gets talked about so much is that she is so controversial. She gets attention for the series which is good, but at what point does that attention turn negative?

Women in sports have always had trouble being taken seriously, particularly in motorsports. Danica's playing the sex angle (or sometimes the stereotypical bitch angle) does nothing to change the perception of some that she is just a novelty. She reinforces the stereotype that women only get ahead by using their appearance, and not their talents. There are other women with better racing records, and as much or more talent who either can't get any support, or remain anonymous to most race fans. Why? Because they wanted to be judged as a racer first, and not pander to some male fantasy.

In anything, the DP phenomenon shows just how far a marketing machine can take someone with reasonable talent and a novel "hook" and propel them to celebrity. IMHO, The Helmet didn't get where she is from a strong history of racing results, but from notoriety, novelty, and a great PR machine. Does that make her a professional race driver or a professional celebrity driving a race car? Based on the article, that is a question some outside of racing are starting to ask.