Quote:
Originally Posted by jonkka
Yes, but the Expert sponsorship has not only a success for Henning and Cato, but also for Expert. The team is an integrated part of their pr program, and they draw crowd to shop-openings and so on.
And Experts suppliers (as Samsung and Pioneer) do also share the bill.
In USA is such sponsorship more common, MacDonald’s have their own Dragracing team... It should be more companies who are able to see the value of such a close cooperation.