FIA doesn't work well obviously.
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PHOTO: Jānis Baumanis testing before new season http://www.go4speed.lv/lv/photo/rall...aumanis-testi/
I think that the championship is using the sponsorship to target their key demographic, and it's probably one of the reasons that the inaugural season was such a success.
As others have said, energy drinks are the latest big sponsor now that tobacco and booze are so frowned upon. There's so much money involved in it all that both teams and championships would be silly NOT to sell out. Even the WRC is now a Red Bull Media House deal, and without Red Bull it's difficult to say where the championship would be. Likewise a huge number of motorbike teams rely on income from Relentless. Yes it's crap, but it all keeps the sport running and maintains enough teams to make things interesting.
JRM MINI at media day ...
https://pbs.twimg.com/media/CCt1_MJWAAE93j_.jpg:large
I visited KMS Motorsport shakedown-test before departure to Portugal today.
The new KMS VW Polo in the hands of Johan Kristofersson looks amazing fast !
A maybe upload a clip on YouTube tomorrow.