$3 Million Sprint Summer Showdown

It's nice to have a good title sponsor.

NASCAR - CUP: Sprint Promotion Gives Drivers A Shot At $3 Million

Quote:

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Sprint (NYSE:S) announced today the biggest promotion in its history as the title sponsor of the NASCAR Sprint Cup Series: the Sprint Summer Showdown presented by HTC EVO 3D. The six-consecutive-race series runs from Indianapolis on July 31 to Atlanta on Sept. 4 and puts a $3 million purse on the line for a driver, a driver’s charity and one lucky race fan.

Any driver who wins one of the five NASCAR Sprint Cup Series events between the Brickyard 400 at Indianapolis Motor Speedway and the Irwin Tools Night Race at Bristol Motor Speedway will become a finalist for the $3 million Sprint Summer Showdown payout on Labor Day Weekend at Atlanta Motor Speedway. If one of those five drivers wins the Advocare 500 at Atlanta, then the driver, the driver’s charity and one lucky race fan will each collect $1 million.

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Ain't it though?! I can remember the All $tar pay days that Marlboro did in (for) CART way back when.