I honestly had no clue JPS was a cigarette brand until I was probably 15 years old. I wasn't influenced to smoke because my favorite drivers drove the JPS. In american racing, just about every car was called the X "Special" of some sort. I had no idea who the hell John Player was. I detested smoking then, and I still do to this day, but that's an individual choice.
Too bad Lotus wasn't one of the teams sponsored by Playboy or Penthouse in the 70's ;)