Originally Posted by
MrJan
I'm amazed they even feel the need to keep advertising, given how well known the brand is. I also find it astonishing just how many sports they're involved with, and to the extent that they are. Take World RX for example, they sponsor two teams in a big way, and at least 5 drivers wear their kit as a result. Then you peg in all the motorbikers they seem to sponsor and the big events (Flugtag, Soapbox, Crashed Ice, X-Fighters, Supernatural, Rampage, Hardline etc. etc.) and then they give away free products too. How are they selling so much sugary drink at £1 a can to make the kind of money to allow that investment? And that's without considering the two F1 teams ;)