Originally Posted by tannat
Is anyone here as amazed as I am about the amount of sponsorhip done by Red Bull in the various areas of sport?
The amount of $$$ they are throwing at F1, rallying, NASCAR, air races, dog shows (what else have I missed) must be incredible....
It's a beautiful, beautiful thing, but just how much profit margin is there in sport drinks?
Red Bull's presence must be as strong as Marlboros (Phillip Morris, or am I mistaken) in the tobacco era of motorsport- I can't think of another sponor more readily appraent in so many areas of sport...