Yeah Red Bull is so much more than a brand now. The promotion of X-Fighters, Air Race and their Formula 1 team is amazing. I think that, as motorsport fans, we all have to be very grateful for what Red Bull have done for the sport. There doesn't seem to be a facet of the sport that isn't touched by their sponsorship. F1, MotoGP, Rallying, Pikes Peak, motocross...hell you could even claim that Relentless and Monster are part of the Red Bull legacy.
If anyone can turn around the popularity of rallying then it'll be Red Bull, I just hope that they can do it by promotion of the sport as it is, rather than a complete restructuring.