I don’t know about nowadays, but at one stage the WRC rights holder was actually paying tv some channels to show their programmes.
It’s a shame because I think if live rallying (especially the power stage format) was on FTA tv it could prove very popular but these days rallying is probably not politically correct enough to gain the interest of any major tv channel, in the UK at least. Perhaps if they go all electric or ban men from driving they might stand a chance.