29th May 12, 21:42 #1
"Formula 1 is getting old." Darren Heath
Formula 1 Photographs - Blog - F1 Photos - Darren Heath Photographer
I'm inclined to agree completely with what he says (even though I'm 43 with two kids). Anyone any ideas on what F1 should do to move with the times?
Ticket prices? Online live broadcasting? Demotion and promotion like in football? A thread for some new ideas..
29th May 12, 22:23 #2Formula 1 Photographs - Blog - F1 Photos - Darren Heath Photographer
Apparently the average F1 fan fits neatly into a predictable category: he’s 45 years old, has two children, a middle-management career, plans on attending one race a year, and couch-slouches the rest on either terrestrial or digital TV.Hola Amisgüitos
29th May 12, 22:37 #3
What a stupid blog.
F1 is now commercially more successful than ever before. With a world-wide television (now in HD) audience of several 100s million every fortnight, and seemingly no lack of sponsors, how is the sport in jeopardy?
Formula 1 draws the largest world-wide body of fans of any motorsport. The sponsors doesn’t care if it’s either balding 40-something ( * cough * ) or 20 year olds watching the events? Sponsorship deals continue to be negotiated and that is what’s ultimately financing the sport.
What “clock is ticking”? I, for one see, no imminent end to the sport.
Why should kids “adore Formula 1”? So what if they don’t? Millions of others do. I certainly didn’t “adore” the sport as a kid. My interest in it expanded as I matured.
“The sport lives in the past on a diet of one-off $50m deals when progressive minds are all about 500 million $1 deals.” Wtf is this all about? F1 currently lives on current 500 million world-wide deals every two weeks.
The author talks about kids playing Angry Birds, and continues to cricize Kimi’s Lotus emblazoned with anti-dandruff shampoo and deodorant. Does he not realize that the car also carries an Angry Bird prominently on the nose?
Rubbish.“If everything's under control, you're going too slow.” Mario Andretti
29th May 12, 23:04 #4
What is that bloke getting at? Just because he doesnt know any young'uns that follow F1, he thinks that there arent any?
The fact is F1 isnt for everyone, and if they dont like it they dont watch it. Much like I think football matches are pretty boring.Ha'wey Hamilton, bring the WDC crown home and the beers are on me
30th May 12, 01:15 #5
While F1 is certainly not in a bad shape, I'm sure that some things could be done much better. For instance, Formula 1's involvement on the Internet is extremely poor, which is a huge shame - how many million viewers would an appropriate presence on the Internet bring? If only they started a campaign to promote the sport on the Internet - higher presence on social networks, more contents published on the Internet, perhaps even live streaming of races... that's a kind of thing that could increase F1's popularity significantly, and it might appeal to many people who don't know about the sport any more than it's about cars driving round circuits, don't you think?
30th May 12, 04:24 #6Jose Arrambide
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30th May 12, 05:13 #7
How many 45 year olds are likely to buy Red Bull? Obviously Red Bull see the utility of advertising on the side of a Formula One car or else they wouldn't have done it... twice.
I get on a bus during the school commute, and every Wednesday there's always at least one copy of Auto Action mag being read by a few high school students. That suggests to me that today's kids are as likely to be F1 fans as ever before if that's a useful sample.
I reject Darren Heath's reality and substitute my own.Horse! You have failed in your mission! We are lost with no sign of Sweetville. Do you have any final words before your summary execution?
30th May 12, 08:38 #8
This glut of 45 year old fans, won't their kids follow in their parents love of the sport????Opinions are like ar5eholes, everyone has one.
30th May 12, 10:59 #9
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30th May 12, 11:09 #10
30th May 12, 12:35 #11
I follow him on Twitter, all he ever does is whinge. Great photographer, mind.
30th May 12, 12:41 #12
An opinion supported by no facts. However F1/FOM could do a lot more with its online media, rather than just make copyright claims on everything that appears on youtube.
30th May 12, 13:42 #13
I am 27 years old, no kids, i don't have a middle management career, I watch it on TV unless I am lucky enough to get a ticket to Silverstone. How you watch F1 on TV without sitting on the "couch" is impossible to answer. Don't you watch "24" or "Coronation Street" in the same way? Nobody complains about that. Presume he is implying us F1 fans are fat and don't get out much. Slightly ironic considering he probably spends most of his day on a computer. For the record, I am very active - keen on playing football, swimming and going to the gym!
Impossibly stupid blog - please don't give this idiot any attention.
A large group of friends watch F1 with close attention, and they are - shock horror - the same age! Not only that, some have only got into it over the last 2/3 years and now love it.Niente è vero, tutto è permesso
30th May 12, 14:37 #14
I'm guessing the point of that diatribe is are/how to keep young 'uns engaged in F1.
Best to left to the young 'uns to answer.
...Actually, on second thoughts, I envy kids today. The interweb is a wonderful resource. In my day I relied on Autosport when it was regarded as a bible and a few books from the library.
As for social media - I find 99.9% of its content as utter meaningless drivel.The world according to Taki Inoue: https://mobile.twitter.com/takiinoue/status/301406167249326080
30th May 12, 14:50 #15
30th May 12, 21:21 #16
31st May 12, 00:51 #17
31st May 12, 06:44 #18
Of course there is drivel on social media sites, just as there is in newspapers, on television and (dare I say it) on forums like this. They key to it is finding the content you are interested in, which isn't hard, and filtering out the drivel. Once that's done you have access to information, news, and (for a business) the means to manage your brand and engage with your customers.
At the last count Fernando Alonso has 591,226 followers on Twitter and his team have 277,142. That's a lot of fans, and customers, which Fernando and Ferrari have direct access to and who are interested in their brand.
31st May 12, 07:29 #19
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