13th Mar 08, 01:09 #1
Ferrari sign major deal with ex Spyker sponsor Etihad Airways
Etihad logos to appear on back of rear wing, turning vanes and drivers helmets.....first time in MANY years that a sponsor other than Marlboro (full branding or subliminal branding) has appeared on as large a space on the Ferrari as the rear wing.
With Mudadala already on board, Etihad Airways and the new F1 and Ferrari themeparks in Abu Dhabi coming soon, seems Ferrari's commercial future is firmly focused on the Middle East:
> Scott Speed
> Red Bull Racing
> Scuderia Toro Rosso
> Sebastian Vettel
13th Mar 08, 01:25 #2
I'm going to wait until I see the car before passing judgement but I don't like the idea of more sponsors on the car. The Ferrari livery is the cleanest on the grid. More logos will not help the visual appeal of the car, particularly if they are placed in areas that are currently free of logos such as the bargeboards (or turning vanes if you prefer).Forza Ferrari!!
13th Mar 08, 05:57 #3
I wonder if Etihad will be spelled out or in barcode form???"You can mop the blood up later." - R.A. Lafferty
13th Mar 08, 11:01 #4Opinions are like ar5eholes, everyone has one.
13th Mar 08, 12:43 #5
13th Mar 08, 17:43 #6
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13th Mar 08, 20:43 #7
13th Mar 08, 21:09 #8Michael Schumacher The Best Ever F1 Driver
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14th Mar 08, 02:53 #9
Ferrari isn't the only one, Fly Emirates has entered F1 partnering with McLaren previously. While in any other categories of sport such as rally and soccer, Middle East firms aren't something new. They seem knew better with whom they should be partnering with.
14th Mar 08, 06:45 #10
Anybody know why Ferrari are running without the Marlboro subliminal barcodes in Melbourne? There is nothing on the nose or rear wing and the engine cover has gone back to the solid white of previous years. It's not very pretty and I much prefer the barcodes.Forza Ferrari!!
14th Mar 08, 07:01 #11
14th Mar 08, 07:01 #12
Considering inflation recently data stored on the last year's barcode such as price of Marlboro might not work anymore, during transition of undetermined price they might temporarily run the car without last year's barcode. I could be wrong though.
14th Mar 08, 09:55 #13